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Are you being stung by drip pricing?

And how is your business being impacted by it?

August 23, 2023

What is drip pricing?

Drip pricing is an increasingly common pricing strategy where additional costs are incrementally added to a base price, often catching buyers off guard. Think of booking a flight, where you're initially enticed by a low fare but later encounter added costs like baggage fees, seat selection, and more.

When additional charges are gradually gradually dripped on, it can be hard to work out the total cost until the last stage.

At Optimism however, we take pride in thoroughly scoping a project so that we are able to offer fixed pricing for our learning strategies and solutions. We offer a transparent breakdown upfront. When you engage with us, you know exactly what you'll get and how much it will cost. No surprises, no hidden fees.

“We found Optimism to be highly professional, innovative and easy to work with. The quality, performance to agreed timelines and budget were spot on.”
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We design to fit your budget from the start. We work closely with you to create a tailor-made concept in your price bracket, without the fear of unpredictable costs. Not sure what to spend on and what to cut? We’ll help you prioritise so you get more bang for your buck.

Our approach is to not just design the strategic solutions that you need, but foster partnerships built on trust, value, and the shared pursuit of optimising performance.

The sneaky way businesses get you to spend more | Stuff.co.nz