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Applied Sales & Service

Building sales and service capability for that competitive edge

Your salespeople probably already have base sales skills, but you need them to apply their selling skills to your products, processes, context and customers.   Imagine if your whole sales team could perform like your best salesperson!

How we can help you

We’ll work with your internal sales experts (sales managers or coaches, salespeople) to identify and map out what makes a high performing salesperson for your organisation.  Then we’ll either recommend, or co-design, a solution that will upskill your salespeople, as well as support them in the field.  

A sales capability framework may include softskills, technical skills and knowledge components.   There may be aspects of mindset shifting, selling style, lead sourcing, opportunity finding, pitching and presenting, objection and concern handling, closing and securing the business, products and services knowledge, technical exploration questions, sales processes, and more.      

It’s whatever is needed for success in your context.   

Together we’ll build the sales capability of your:

  • National or global sales teams
  • Franchisees or licensees
  • Dealers or resellers.   


Call us if you want to hear your salesforce saying:

“I feel equipped and ready to compete and win!”
“They’ve made it easy for us to succeed in the market place”
 “We choose to sell this brand before any other”


We use the latest learning technologies to help you build sales capability through blended learning solutions, reminders and reinforcements, and performance support tools. 

Here’s just some of the ways we’ve helped other organisations:

  • Reinforcing and maximising their initial sales training investment through spaced micro self-reflections & ratings, scenarios of what good sounds like, and customised action points
  • Embedding proven sales techniques for their context through the contrasting of “good, better, best” video scenarios
  • Supporting salespeople in the moment, on the job through mobile apps and sales support tools  
  • Increasing business acumen and understanding of business drivers through workshops or eLearning  
  • Embedding service standards and processes through immersive and interactive online scenarios
  • Improving technical knowledge and solution selling skills through multi-device customer-centred micro modules
  • Encouraging coaching and support from sales managers through easy-to-following coaching guides, tools and templates.

When you need more than packaged sales training, when you want your salespeople to know what works for your context and your customers, call us for an applied sales solution that gives you the competitive edge.

The team at Optimism were always professional - they did what they said they would do and asked excellent questions to understand our needs. The mix of digital and traditional modalities was a perfect fit for our people and we’ve had great feedback from participants. We have also cut down training time and improved on the rate to competency time frame. We’re thrilled with the result! 

Training Manager, Ground Operations Training, Air New Zealand

When Gallagher embarked on our eLearning strategy we searched for a company that could fulfil our strategy and give us something that represented our brand and values. Optimism had a good track record and already had undertaken work for other big brands over many years. The team knew the industry and had clear guidance to help us plan our strategy and have a clear outcome. ....the feedback has been overwhelming.

National Sales Manager, Gallagher Group

We partnered with Optimism to transform our internal product knowledge in to e-learning that is accessible for our global sales teams. From the initial consultation through to development and delivery Sussan and her team demonstrated patience and true business partnering in their flexible approach to our business and strategy.

Sales Capability Specialist - Global Ingredients, Fonterra

They are quick to take up the challenges offered; they deliver the promised great cost effective, innovative and fun learning. We value Optimism's input in delivering award-winning learning opportunities to our team at Warehouse Stationery.

Learning & Development Manager, Warehouse Stationery

We partnered with Optimism to transform our internal knowledge and expertise in to learning that is accessible to all existing and new people to our organisation. We wanted to create learning solutions that aligned to our business goals and objectives. With Optimism we are making a difference.

People Development Manager, Fisher & Paykel Finance

Why Optimism


We care about performance as much as you do.  We'll make sure that the learning and performance solutions we design for your sales team get the results you're looking for. 

Experts in digital learning

We are experts in a range of digital technologies, and we can recommend the best combination for what you're trying to achieve.  

Great reputation

We've done this before and we have a great reputation.  We want to make sure you're happy with the results, and that you enjoy working with us along the way.    

Case Studies

Warehouse Stationery


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