Just recently we’ve been working with a couple of large organisations who haven’t yet incorporated video into how they deliver technical training. At Optimism, we create video components for many of our learning solutions, and so I just wondered how much video you’re using to deliver impactful learning.
Video is such a powerful tool for delivering engaging, memorable learning components because:
- Video is more visually and audially engaging than other mediums (consider how many you-tube or social media reels you watch every day, by choice)
- Most people prefer to learn by watching someone else, rather than reading or hearing about it (remember the last how-to video you watched)
- Video is more memorable, especially when emotional engagement is intentionally integrated (think of a recent video clip that made you smile, laugh or cry).
Here are some of the ways we’re using video to create impactful learning experiences for our client companies:
Induction
- CEO welcome
- Site tour
- Leadership intros
- Behind the scenes
- Day in the life of
- Values stories
Interpersonal
- Interactive branching scenario
- Two sides of the story
- Scenario critique
Role or Technical
- Contextual overview
- How to tasks or procedures
- Product demo
- Animation of inner workings
- Expert explanation (with visual support)
- Lecture/presentation recording
- Scenario or simulation
- System-based demos /captures
Knowledge / Mindshift
- Leadership endorsement
- Customer perspectives
- Personal stories
- Expert interview
- Explainers
Right now, why not:
- Check off how many of these video styles you’re already using
- Identify what else could be useful in your organisation.
And if you need a hand with it, just give us a call.
We have our inhouse production team, as well as our learning specialists, waiting to help you.
