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Harnessing the power of AI

How we are using Artificial Intelligence to maximise efficiency and improve productivity

July 28, 2023

Here at Optimism, we stay on top of what is new and what can help us produce the best content, in the best way. Using Artificial Intelligence has been a crucial focus for us this year, as we believe that you must stay current with the times so you aren't left behind.

We wholeheartedly embrace and harness the power of AI, incorporating its remarkable capabilities into every facet of our operations where we see fit. In doing so, we have found our efficiency with content production to dramatically improve, without compromising on the quality and bespoke services that we are known for, and have been awarded for.

So how can businesses utilise AI to improve day to day operations and increase productivity?

Well, instead of us telling you, we asked ChatGPT to tell us 10 ways that businesses, in general, can benefit from using AI tools:

  1. Enhanced Customer Support:
    AI-powered chatbots like ChatGPT can provide 24/7 customer support, answering common questions, and resolving issues in real-time. They can handle multiple inquiries simultaneously, reducing response time and improving overall customer satisfaction.
  2. Personalized Recommendations:
    AI tools can analyze user behavior and preferences to offer personalized product or content recommendations. This can enhance the customer experience and drive higher engagement and conversion rates.
  3. Natural Language Processing (NLP):
    AI tools equipped with NLP capabilities can understand and interpret human language more effectively. This can be particularly useful in sentiment analysis, market research, and understanding customer feedback.
  4. Automation of Routine Tasks:
    AI tools can automate repetitive tasks, such as data entry, scheduling, and content generation, freeing up human resources to focus on more strategic and creative aspects of the business.
  5. Data Analysis and Insights:
    AI tools can process large datasets quickly and extract valuable insights. This can help businesses make data-driven decisions, identify trends, and discover hidden patterns for better performance.
  6. Marketing and Sales Automation:
    AI can optimize marketing campaigns by analyzing customer behavior and preferences, leading to more targeted advertising efforts and increased ROI. Additionally, AI can assist in sales prospecting and lead qualification.
  7. Optimized User Experience:
    AI tools can analyze user interactions and website usage patterns to optimize user experience, identify potential usability issues, and improve overall website performance.
  8. Predictive Analytics:
    AI can leverage historical data to make predictions and forecasts, helping businesses anticipate market trends, customer demands, and potential challenges.
  9. Virtual Assistants:
    AI-powered virtual assistants can assist employees with tasks, such as setting reminders, scheduling meetings, and providing relevant information, leading to increased productivity and time management.
  10. Language Translation and Localization:
    AI can help businesses communicate with a global audience by providing real-time translation and localization services.

We have many instances of using AI graphically too, so here are some examples of what we have done recently with artificial intelligence tools:


Realistic Photography

Using Midjourney, we can create stunning stock imagery in less than a minute, without any worries of copyright or payment. The images can be easily customised, and the images can be regenerating using the same prompt over and over, ensuring the perfect image is created.

Happy woman looking at her phone
Woman on her laptop at a desk
Two business people conversing
Woman holding two laptops

Digital Art

We can also create digital art pieces to supplement digital content, with custom art-styles that fit our clients brand and personality.

Happy mascot, 3D model
Orange office design
Warehouse of boxes
Orange spaceship with astronaut
Large tree with roots exposed

Photoshop AI

We have also been using Photoshop AI, its new beta tool, which includes generative fill and content aware fill. This means we can extend the aspect ratios of images with ease, generate accurate backgrounds, easily remove backgrounds, alter discrepancies within compositions etc. The possibilities really are endless. Here are some examples:

This first example shows an AI image creating using Midjourney being extended and tweaked using the photoshop AI. No singular part of both of these compositions were created by a human.

Man holding a box in a warehouse

This second example is of the Mercury office in Newmarket. We created a composition to show the hazards or scenarios that may be present outside of a place of work, so we added in adverse weather conditions, a car and some civilians walking.

Interested in seeing more? Check out our Instagram profile here.